Consumers are increasingly concerned about potential health issues involving titanium dioxide (TiO₂) which is widely used as both an additive to prevent UV light from penetrating food and as a color enhancer to make foods appear whiter. It is consumed by millions of consumers every day across a range of popular products, including sweets, candies, gum, and baked goods.

Innophos has solved this industry challenge with a new solution which provides the whiteness and refractory properties of TiO₂ while also adding calcium fortification.